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Articles and founder conversations on water technology, industrial wastewater and reuse, and the business models and capital that decide which water companies last.
The business models, technologies and financing opportunities shaping the water sector.
The biggest competitive advantage in India’s wastewater industry may no longer be better treatment technology. It may be the ability to finance, own and operate long-term water infrastructure.
Founding Fuel
Eight listed Indian companies show why a growing market doesn’t guarantee durable value, and how some are finding ways around the difficult economics of water infrastructure.
Founding Fuel
Conversations with founders building businesses in the water sector.
Tharun Kumar, Founder & CEO
Tharun founded EcoSTP after repeated failure of the conventional sewage treatment plant in his apartment. He offers a master class on winning industrial customers and building a strong brand through customer referrals.
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Fidal Kumar and Priyadharshini Mani, co-founders
JSP Enviro develops BEADS™, a bio-electrochemical technology that uses microorganisms to treat industrial wastewater. Both founders are scientists, and BEADS was essentially Mani’s PhD project. Their story offers insights into building prototypes and taking them to commercial-scale products.
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Arun and Rishi, co-founders
Earth Fokus is building a brand of durable, sleek water savers that reduce water consumption without compromising the experience of a gushing tap. Inspired by Chennai’s Zero Water Day, Arun and Rishi discuss engineering, design, sustainability and the resilience required to build a business through COVID-19.
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The Chennai-based foundation engaged us to develop a policy paper on measures needed to promote millet-based enterprises. Millets a group of cereal crops, are considered “Miracle grains” as they can grow in drought conditions and are a rich source of protein and fiber.
Study of existing policies on millets, as well as policies for other Agri products such as coffee, cashews
Interaction with over 20 millet enterprises across the value chain including dehullers, millet-based product manufacturers, research institutions, millet consumers, etc.
We understood that quality control and marketing remain the key issues faced by such enterprises
Recommended measures such as exclusive millet processing zones, millet quality related certifications and setting up a central millet body on the lines of coffee board.
A manufacturer of Bio- CNG from food waste engaged us to develop a “Go to Market strategy” for compost, a by-product of Bio-CNG
Study of existing brands of composts, technical specifications, positioning, and price points
Interaction with market participants including dealers, nurseries, bulk buyers of compost, and manufacturers of composting machines, agriculture scientists
Study of crops and identification of target crops
Detailed market assessment including target crops, pricing strategies, trade channels, commissions, and pros and cons of selling through different channels.
